Sometimes SEO is too easy.
Here are the traffic stats from a newly launched horse racing blog:
Why the increase? All I did was wait until the big Melbourne Cup race was over, wait for it to appear on YouTube (about 100 refreshes 
) and then I had the video posted within about 30 minutes.
The key was having the title and a little bit of content optimized around the phrase “Melbourne Cup replay.”
Here are the actual Keywords people were searching for to find the post:
My theory was that right after the race people would be searching for the most recent Melbourne Cup, but because it was so recent no authoritative websites would have the content up that quick – so Google would be ranking the outdated stuff. I through in the “2008″ to pick up some more searches as people refined their searches by using “2008″.
The blog wasn’t too closely related to the Melbourne Cup – but close enough so that regular readers wouldn’t feel the post was out of place.
In any niche there are big events that can be exploited like this. And if you don’t have much to say on the subject, a YouTube video is the easiest content you can get.
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