SEO.co.nz take an ethical approach to Search Engine Optimisation. Your company can be assured that any changes made to your website will not result in any penalties or filters being applied to your website by the major search engines.

Specifically SEO.co.nz:

• Abides by Google’s Webmaster Guidelines. That means no doorway pages, link schemes, hidden text, keyword stuffing, and unnecessary duplicate content.
• Takes a user centric approach to website changes. Any SEO changes made to your website will not detract from your visitor’s experience. In fact changes made will often help by making it easier for your users to find and interact with your website.
• Are upfront and honest to set reasonable expectations. SEO is not some magic pill that will shoot your website immediately to the top of the search engine results pages (SERPS).  Results will take time (generally a few months), and the effectiveness of changes made will be proportional to the existing quality of your website.