Sometimes SEO is too easy.
Here are the traffic stats from a newly launched horse racing blog:
Why the increase? All I did was wait until the big Melbourne Cup race was over, wait for it to appear on YouTube (about 100 refreshes ;)) and then I had the video posted within about 30 minutes.
The key was having the title and a little bit of content optimized around the phrase "Melbourne Cup replay."
Here are the actual Keywords people were searching for to find the post:
My theory was that right after the race people would be searching for the most recent Melbourne Cup, but because...