Category | Case Studies


Why People Think All SEO is Spam

02 Sep 2009 |  Posted by jaybong |  2 Comments.
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Digg recently announced that they're changing the way links are handled on their site. They didn't go into much detail but what that basically means is that links within comments and profile pages, and links from stories below a certain threshold of trust won't parse any PageRank (ignored by Google). This is definitely a good thing, as I've often come across spam Digg profiles ranking for fairly competitive terms. My problem is the way in which they announced it: We’ve made a few changes to the way Digg links to external sites that may impact some folks in the SEO community. SEO community...



Thinking About Dying Industries

02 Sep 2009 |  Posted by jaybong |  0 Comment.
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A working man works till the industry dies -- Some industries and businesses collapse because of a fundamental change in the market. Newspapers and payphones are becoming less relevant, so are video stores and bowling alleys. These represent the classic example of technology changing market demand, causing some existing and even entrenched industries to collapse. But I think a lot of markets have failed or are beginning to fail simply because they aren't doing anything new. As previous supporters die out, nobody steps in to fill their shoes. One example of this is the racing industry,...



Get Easy Search Traffic from Public Events

26 Nov 2008 |  Posted by jaybong |  0 Comment.
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Sometimes SEO is too easy. Here are the traffic stats from a newly launched horse racing blog: Why the increase? All I did was wait until the big Melbourne Cup race was over, wait for it to appear on YouTube (about 100 refreshes ;)) and then I had the video posted within about 30 minutes. The key was having the title and a little bit of content optimized around the phrase "Melbourne Cup replay." Here are the actual Keywords people were searching for to find the post: My theory was that right after the race people would be searching for the most recent Melbourne Cup, but because...



Case Study: New Zealand Election SEO

06 Nov 2008 |  Posted by jaybong |  0 Comment.
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The NZ elections are coming up on Saturday the 8th of November, and while both major campaigns are marketing themselves fairly well offline, their online search engine optimisation strategies leave a little to be desired. This post takes a quick look at the Labour and National Party's websites. Robots.txt The robots.txt file is usually my first port of call when undertaking a website's SEO. This is the file where the webmaster (or SEO) can dictate what the search engines can see, and what they can't on any website. Unfortunately, neither Labour nor National have seem to have heard of a robots.txt...