Category | Case Studies

A random black cat seems to have infiltrated my AdWord's Account today, in what can only be a strange April Fools joke from Google. It also has the extremely useful drag and drop feature :)

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I first noticed this a few months ago, when sponsored links telling me to vote for Colin Craig started appearing in my Gmail inbox: Then I just saw a Jedi in one of the ads in my facebook, and what do you know: He (or an agency) is actually trying pretty hard, producing videos like this one on his facebook page. Unfortunately his online metrics aren't looking so good. His twitter account has only 20 followers, and his YouTube videos have collectively had less than 200 views. Of course that doesn't directly translate into votes, but it is a good indicator of who Aucklander's are interested...

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Dear Googlebot My friend, colleague and sole income provider. If you could find it in your heart to index Paul Henry, I'll be yours forever. Thanks in advance. Jules

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Update: Avoid efax at all costs, after they started sending me spam faxes (and charging me for them!) I tried to cancel and was told I had to call Hong Kong for the privilege. Long story short, find somebody else - there are lot's of digital fax companies, but do your research. Today I needed to scan my credit card and send it to escrow.com in order to complete a domain name transfer. Having recently moved and being that I lost my printer cable in the process this could have been quite a challenge. But then I realized my iPhone could probably handle everything I needed to do, so below is an outline...

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No we're not. Actually we rank website's in Google. But this post is here to illustrate the shortfalls of the "Google this" approach to advertising. Speaking of which if you have a website and you want promotion that's affordable and actually works, check out our site. We rank small, medium and large websites in search engines, so if you're chilling on page two you may want to get in touch with us. If you're still having trouble figuring out what's going on this is a response to Auckland Drape Company advertising on Newstalk ZB and asking listeners to Google "Best Drape Company in Auckland"....

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Having multiple email addresses and websites (and having consulted for countless others) I've seen my fair share of  "We can rank you #1 on Google" emails. Why though, do they continue to fill out the form on this website? ---- From: jimmypalacios05@gmail.com Subject: Increase traffic to your website Message: We would like to get your website on first page of Google. All of our processes use the most ethical “white hat” Search Engine Optimization techniques that will not get your website banned or penalized. Please reply and I would be happy to send you a proposal. ---- From:...

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What happens when you have a WordPress theme you like, but it doesn't include a "Home" Link in the main top navigation? Sure you can always click the blogs title, but I always feel that for usability purposes every website should have a prominent link called 'Home" to the left of the main navigation. And if you're like me you do everything you can do avoid digging into those nasty php and css files. The easy  3 step process: Download the 301 Redirect Plugin, unzip it, upload it to /wp-content/plugins, and activate it in your WordPress plugins Create a page called Home, and name the permalink/URL...

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I recently passed the Google AdWords exam which basically means this site is allowed to display a fancy Google Logo. The exam is Google's way of ensuring clients can trust the advice of the Pay Per Click Marketers that manage their campaigns. I started studying a couple months ago but then got quite busy, then when I came back to the material it had all been changed and the program had been changed to the "Google AdWords Fundamentals Exam." I was a bit worried I'd need to learn everything again, but the word 'fundamental' sounded pretty easy so after a quick read over my notes I paid the nominal...

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Readers of this blog may have already seen my post about getting easy search engine traffic from public events. The premise is simple, build a page around a massive event like a big sports match or in this case the Melbourne Cup. I decided to repeat the Melbourne Cup strategy as I consult for a website in the racing industry. This time I took it a little further and put up three pages, one based around keywords for Melbourne Cup Streaming, one for Melbourne Cup Replay and one for Melbourne Cup Results. Each page had minimal text content but each did have precisly the content users were searching...

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