Readers of this blog may have already seen my post about getting easy search engine traffic from public events.
The premise is simple, build a page around a massive event like a big sports match or in this case the Melbourne Cup. I decided to repeat the Melbourne Cup strategy as I consult for a website in the racing industry.
This time I took it a little further and put up three pages, one based around keywords for Melbourne Cup Streaming, one for Melbourne Cup Replay and one for Melbourne Cup Results. Each page had minimal text content but each did have precisly the content users were searching for.
Only the title tag was really optimised, if I hadn’t been more concerned with the horse I had money on I would have:
- Linked to the new posts from the old Melbourne Cup page
- Looked at the keywords people used to find the old page and integrated them into the new pages
- Actually made the effort to write decent textual content
In any event it worked pretty well, here are the results:
As you can imagine it went on like that for a while, in fact there were a total of 533 unique keywords for that 5 day period with 99% being related to the Melbourne Cup.
There are events like this going on every day, and although the traffic is fickle and not worth very much, it’s interesting that nobody is really trying to profit from this strategy. A website with a little authority could dominate the SERPS for public events like this every day. All you need is a little keyword research and a ‘fairly’ authoritative website.
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