Archives | November 2008


Get Easy Search Traffic from Public Events

26 Nov 2008 |  Posted by jaybong |  0 Comment.
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Sometimes SEO is too easy. Here are the traffic stats from a newly launched horse racing blog: Why the increase? All I did was wait until the big Melbourne Cup race was over, wait for it to appear on YouTube (about 100 refreshes ;)) and then I had the video posted within about 30 minutes. The key was having the title and a little bit of content optimized around the phrase "Melbourne Cup replay." Here are the actual Keywords people were searching for to find the post: My theory was that right after the race people would be searching for the most recent Melbourne Cup, but because...



Case Study: New Zealand Election SEO

06 Nov 2008 |  Posted by jaybong |  0 Comment.
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The NZ elections are coming up on Saturday the 8th of November, and while both major campaigns are marketing themselves fairly well offline, their online search engine optimisation strategies leave a little to be desired. This post takes a quick look at the Labour and National Party's websites. Robots.txt The robots.txt file is usually my first port of call when undertaking a website's SEO. This is the file where the webmaster (or SEO) can dictate what the search engines can see, and what they can't on any website. Unfortunately, neither Labour nor National have seem to have heard of a robots.txt...